Annual Report Photography for ABBOTT Singapore

I was commissioned by a design agency based in Chicago to photograph the activities and facilities of Abbott Singapore. They were producing the Annual Report for Abbott and needed to capture authentic and candid moments as they were featuring stories about Abbott employees globally. We did a 1-day recce, then a 2-day shoot around the…

‘Love Your Stomach Back’ Campaign Shoot

This was one of the most fun shoot I had. MiRXES launched their ‘Love Your Stomach Back’ campaign to increase awareness on stomach health, preventive healthcare and early detection of stomach cancer. I was commissioned to produce images of different people indulging on favourite Singapore street bites. The talents were sourced from within the client’s…

Campaign Shoot for NUS Admissions 2020

Every year, the National University of Singapore (NUS) launches their admissions publicity campaign that feature young NUS alumnus who stand out in their field and serve as inspiration to new blood. As luck is on my side, I was commissioned for the 3rd year in a row to be involved with the campaign. The brief…

Campaign Shoot for NUS Admissions 2019

This was the second time I got the opportunity to shoot for the NUS Admissions campaign. Every year, the National University of Singapore launches an admissions publicity campaign that feature young NUS almunus who stand out in their field and serve as inspiration to new blood. The brief is the same as last year’s: to…

Lifestyle Photography for Clarke Quay

I was commissioned to shoot lifestyle and food photographs for Clarke Quay, Singapore’s riverside quay that hosts a wide variety of restaurants, wine bars, and entertainment spots. This place has always been a vibrant venue flocked by tourists and young professionals alike because of it’s ambience, offerings, and funky art-deco structures. So when Kim of…

Corporate Portrait Photography for Gen X Energy

I was commissioned to shoot corporate portraits for an energy company focused on investing in sustainable energy projects in Asia: Gen X Energy. They wanted something that was more modern and relaxed, yet still needed the images to be used for corporate profile decks, so I suggested having two styles for each person: a formal…

Campaign Shoot for NUS Admissions 2018

Every year, the National University of Singapore launches an admissions publicity campaign that feature young NUS alumnus who stand out in their field and serve as inspiration to new blood. The brief was to photograph 8 young alumnus, in different days, different scenarios, and different locations around Singapore. The images were to be used in…

Portrait Shoot for a Healthcare Company

I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to…

Ad Campaign Shoot for Tokio Marine

I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No…

Editorial Shoot for the WORK HAPPY Coffee Table Book

Earlier this year, I was involved in the production of a coffee table book that aimed to show how 50 companies in Singapore implement innovative work-life programmes for their employees. This was produced by TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices) as part of the SG50 celebrations, with the help of Brilliant Agency.…

Portrait Shoot for Youth Corps Singapore

I was commissioned by Havas Worldwide Singapore to shoot portraits of 3 volunteers from Youth Corps Singapore for their print ad campaign. The look-and-feel of the images needed to be natural and authentic, raw and in black & white – real people with real stories. The ad is a call for young people from 16…

Lifestyle Shoot for a Mobile Solutions Company

This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client –…

Research shoot for BBH

A few months ago, I was commissioned by BBH Asia Pacific to do research test shots on a campaign they were creating for a beer brand. The scenario was a group of friends hanging out in a bar after work, and the look they wanted was relaxed, casual, natural and in classic black & white.…

Client Work: NUSS The Graduate Club

NUSS is Singapore’s premier alumni membership club for local and recognized foreign universities. They have 4 clubhouses, the latest of which is the one in Suntec City. Prior to launching, I was commissioned to take lifestyle photographs around the premises for publicity purposes.

Shooting Candids Around School

One of the more interesting experiences I had with client work lately was shooting candids around a school. I was commissioned by Nexus International School to take photos of their students in action to use for their website. It was almost like shooting street, but done inside the campus.

Shooting a Book Cover for Jim Rogers

A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book…

Shooting for a New Fashion Label: Honoré

I was commissioned to shoot a new indie Parisian fashion label called Honoré. They wanted to create a lookbook with a sort of street vide similar to some of my candid photos. Now I haven’t really done a lot of fashion photography. The closest I got to it was shooting strangers in the streets as…

Shooting Elderly Portraits for a Cause

There is a significant population of elderlies in Singapore who live alone in one-bedroom flats, some of them have no next of kin. Project Silverline is an initiative by Singtel to improve the way of living for these folks using donated iPhones with specially created applications designed to help reduce isolation and open their world…

A Family Photo Marathon

I was involved in a non-profit project where I needed to contribute a number of different images that depicted life in Singapore – one of the categories was family. I didn’t have a lot of family photos in my archive, so I decided to offer free photography sessions to local families.

Shooting Expat Portraits Around Singapore

One of my dream projects when I started my interest in portrait photography was to shoot different people in different parts of Singapore. It was one of those ideas that I had at the back of my mind that I wanted to eventually pursue as a personal project. Fortunately, I got to do exactly that…