Portrait Shoot for a Healthcare Company

I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to…

Ad Campaign Shoot for Tokio Marine

I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No…

Editorial Shoot for the WORK HAPPY Coffee Table Book

Earlier this year, I was involved in the production of a coffee table book that aimed to show how 50 companies in Singapore implement innovative work-life programmes for their employees. This was produced by TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices) as part of the SG50 celebrations, with the help of Brilliant Agency.…

Portrait Shoot for Youth Corps Singapore

I was commissioned by Havas Worldwide Singapore to shoot portraits of 3 volunteers from Youth Corps Singapore for their print ad campaign. The look-and-feel of the images needed to be natural and authentic, raw and in black & white – real people with real stories. The ad is a call for young people from 16…

Lifestyle Shoot for a Mobile Solutions Company

This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client –…

Research shoot for BBH

A few months ago, I was commissioned by BBH Asia Pacific to do research test shots on a campaign they were creating for a beer brand. The scenario was a group of friends hanging out in a bar after work, and the look they wanted was relaxed, casual, natural and in classic black & white.…

Client Work: NUSS The Graduate Club

NUSS is Singapore’s premier alumni membership club for local and recognized foreign universities. They have 4 clubhouses, the latest of which is the one in Suntec City. Prior to launching, I was commissioned to take lifestyle photographs around the premises for publicity purposes.

Shooting a Book Cover for Jim Rogers

A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book…

Recent Client Work

I haven’t been able to work on personal projects or shoot in the streets lately because the past few months have been crazy busy for me. I’ve been fortunate enough to get a number of commissioned shoots – ranging from the usual portraiture to something I haven’t done before like sports photography and shooting in…

Shooting Elderly Portraits for a Cause

There is a significant population of elderlies in Singapore who live alone in one-bedroom flats, some of them have no next of kin. Project Silverline is an initiative by Singtel to improve the way of living for these folks using donated iPhones with specially created applications designed to help reduce isolation and open their world…

Shooting Expat Portraits Around Singapore

One of my dream projects when I started my interest in portrait photography was to shoot different people in different parts of Singapore. It was one of those ideas that I had at the back of my mind that I wanted to eventually pursue as a personal project. Fortunately, I got to do exactly that…