Portrait Shoot for a Healthcare Company

I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to…

Ad Campaign Shoot for Tokio Marine

I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No…

Lifestyle Shoot for a Mobile Solutions Company

This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client –…

Client Work: Portraits

I’ve had a number of portrait work for clients for the past year – some for business magazines, annual reports, others for corporate publications, and promotional purposes for their websites and portfolio. Most of my portrait work were done on location, in the office or in the streets, while others were taken in a studio…

Client Work: NUSS The Graduate Club

NUSS is Singapore’s premier alumni membership club for local and recognized foreign universities. They have 4 clubhouses, the latest of which is the one in Suntec City. Prior to launching, I was commissioned to take lifestyle photographs around the premises for publicity purposes.

Shooting a Book Cover for Jim Rogers

A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book…

Recent Client Work

I haven’t been able to work on personal projects or shoot in the streets lately because the past few months have been crazy busy for me. I’ve been fortunate enough to get a number of commissioned shoots – ranging from the usual portraiture to something I haven’t done before like sports photography and shooting in…

Shooting Elderly Portraits for a Cause

There is a significant population of elderlies in Singapore who live alone in one-bedroom flats, some of them have no next of kin. Project Silverline is an initiative by Singtel to improve the way of living for these folks using donated iPhones with specially created applications designed to help reduce isolation and open their world…