Every year, the National University of Singapore (NUS) launches their admissions publicity campaign that feature young NUS alumnus who stand out in their field and serve as inspiration to new blood. As luck is on my side, I was commissioned for the 3rd year in a row to be involved with the campaign. The brief…
I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to…
I love shooting portraits. It’s always a challenge to photograph a stranger and make that person look natural, relaxed, in the moment… and at the same time account for good light, apt background, and a conducive atmosphere. So when I was commissioned by Standard Chartered to shoot 50 people across Singapore, London, and New York,…
I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No…
This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client –…
NUSS is Singapore’s premier alumni membership club for local and recognized foreign universities. They have 4 clubhouses, the latest of which is the one in Suntec City. Prior to launching, I was commissioned to take lifestyle photographs around the premises for publicity purposes.
A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book…
There is a significant population of elderlies in Singapore who live alone in one-bedroom flats, some of them have no next of kin. Project Silverline is an initiative by Singtel to improve the way of living for these folks using donated iPhones with specially created applications designed to help reduce isolation and open their world…
I was commissioned by Jan Brunaes, CEO of IFS Asia Pacific, to take corporate portraits for 3 guys in his office. I haven’t really done any corporate portraits before so I figured I’d try it out.
A huge chunk of my street photos are those taken in the rain. So I was pretty excited when I eventually got to do an ad shoot for a rain wear brand called Totes.
A few months ago, I got a message from Kelly, a project manager of a design agency in San Francisco – Tolleson Design. They were interested in buying a couple of photographs from my Portraits of Strangers set to use for a project they’re doing. Unfortunately, I didn’t have any release forms for any of…
While I was working on my Portraits of Strangers project last year, I got an email with the subject: “Hey there… a mail from Ad-Land in Singapore.” Much to my surprise, the email was from Steve Elrick, Regional Executive Creative Director of BBH Asia Pacific. He came across my portraits series from a link in…