Tag: commercial photography
I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to my personal project “Portraits of Strangers” as a perfect match for the campaign.
A few years ago, I started the Portraits of Strangers project because of my fascination with faces that just stood out of the crowd – ranging from the exquisitely beautiful to the curiously exceptional.… Read more
I love shooting portraits. It’s always a challenge to photograph a stranger and make that person look natural, relaxed, in the moment… and at the same time account for good light, apt background, and a conducive atmosphere. So when I was commissioned by Standard Chartered to shoot 50 people across Singapore, London, and New York, naturally I was excited and nervous at the same time.
Standard Chartered’s International Graduate Programme is year-long immersive, collaborative, and global experience for the most sought after graduates around the world. They launched their #goodhappenshere campaign to attract the best of the best graduates… and inspire the ones who would have never considered banking as a career.… Read more
I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No models – real parents with their newborn in the hospital. It was a tough order but with the help of my producer, Ivy… we got to pull it off.
To make it authentic, the original intent was to get a real couple that was due for child birth, and then photograph them in the hospital where they deliver – photojournalistic approach.… Read more
This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client – a mobile solutions company based in the US. Throughout the negotiation, they also asked me to send more of my photos for consideration, particularly with people of different ethnicities – but I explained that most of my images are of strangers so getting signed releases would be virtually impossible.… Read more
I’ve had a number of portrait work for clients for the past year – some for business magazines, annual reports, others for corporate publications, and promotional purposes for their websites and portfolio. Most of my portrait work were done on location, in the office or in the streets, while others were taken in a studio – which is something I’ve started to focus on. From these assignments, I’ve had the chance to photograph the SVP of Chartis Insurance as well as the Managing Director of Deutsche Bank in Singapore, along with other engaging people – artists, actors, doctors.
A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book cover. But it was only later that I felt I might be biting more than I could chew when I realized the guy who wrote the book was Jim Rogers – Wall Street legend, worldwide adventurer, best-selling author.
I haven’t been able to work on personal projects or shoot in the streets lately because the past few months have been crazy busy for me. I’ve been fortunate enough to get a number of commissioned shoots – ranging from the usual portraiture to something I haven’t done before like sports photography and shooting in a spa.
A few months ago, I got a message from Kelly, a project manager of a design agency in San Francisco – Tolleson Design. They were interested in buying a couple of photographs from my Portraits of Strangers set to use for a project they’re doing. Unfortunately, I didn’t have any release forms for any of the portraits, so using it for commercial purposes wasn’t possible. So instead, they commissioned me to create a new set of portraits with the same aesthetic.
While I was working on my Portraits of Strangers project last year, I got an email with the subject: “Hey there… a mail from Ad-Land in Singapore.” Much to my surprise, the email was from Steve Elrick, Regional Executive Creative Director of BBH Asia Pacific. He came across my portraits series from a link in Facebook which lead back to my blog. He asked if I could drop by to have a chat and “see if there’s a project we could perhaps get you involved with in the future.”
I went “holy sh*t…”