Every year, the National University of Singapore (NUS) launches their admissions publicity campaign that feature young NUS alumnus who stand out in their field and serve as inspiration to new blood. As luck is on my side, I was commissioned for the 3rd year in a row to be involved with the campaign.
The brief is to photograph 10 NUS alumnus in different days, different scenarios and locations significant to their field of expertise. The challenge was always to provide good context to the subject and what they do, while at the same time creating an interesting image given the location we were given. Another challenge was to create a new set of images that would somehow be better than the previous campaign… we wanted to produce something better, not just more of the same.
We wrapped up the shoot in 14 days of shooting across 2 months. And after weeks of editing and post processing, I’d say we achieved what we aimed for :)
Big shout out to Candy for having me again for the shoot; to Melvin for the reliable assist, and Matthew and Zexun for covering my back.
This was the second time I got the opportunity to shoot for the NUS Admissions campaign. Every year, the National University of Singapore launches an admissions publicity campaign that feature young NUS almunus who stand out in their field and serve as inspiration to new blood. The brief is the…
Every year, the National University of Singapore launches an admissions publicity campaign that feature young NUS alumnus who stand out in their field and serve as inspiration to new blood. The brief was to photograph 8 young alumnus, in different days, different scenarios, and different locations around Singapore. The images…
It's almost halfway through the year 2023 and I've been blessed enough to work on challenging projects that, despite my 10 years experience, always manage keep my toes up.
NUS is Singapore's flagship university and is one of the top-ranked universities globally. Each year, NUS launches an Admissions campaign highlighting about 10 young alumni who have excelled in their respective fields, serving as inspiration to new blood. The goal is to capture environmental portraits of these accomplished individuals based…
I started photography 10 years ago, and have been doing this full time as a career for around 5 years. My main focus was in street photography, then ventured into portraiture, and eventually commercial ad shoots. When I began shooting Corporate Photography, it was a natural transition as I could…
