Tag: Client Shoot
I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to my personal project “Portraits of Strangers” as a perfect match for the campaign.
A few years ago, I started the Portraits of Strangers project because of my fascination with faces that just stood out of the crowd – ranging from the exquisitely beautiful to the curiously exceptional.… Read more
I love shooting portraits. It’s always a challenge to photograph a stranger and make that person look natural, relaxed, in the moment… and at the same time account for good light, apt background, and a conducive atmosphere. So when I was commissioned by Standard Chartered to shoot 50 people across Singapore, London, and New York, naturally I was excited and nervous at the same time.
Standard Chartered’s International Graduate Programme is year-long immersive, collaborative, and global experience for the most sought after graduates around the world. They launched their #goodhappenshere campaign to attract the best of the best graduates… and inspire the ones who would have never considered banking as a career.… Read more
I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No models – real parents with their newborn in the hospital. It was a tough order but with the help of my producer, Ivy… we got to pull it off.
To make it authentic, the original intent was to get a real couple that was due for child birth, and then photograph them in the hospital where they deliver – photojournalistic approach.… Read more
Earlier this year, I was involved in the production of a coffee table book that aimed to show how 50 companies in Singapore implement innovative work-life programmes for their employees. This was produced by TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices) as part of the SG50 celebrations, with the help of Brilliant Agency. The work involved visiting each office and photographing the respective company’s select employees to illustrate their best practice policy for work-life harmony.
I was commissioned by Havas Worldwide Singapore to shoot portraits of 3 volunteers from Youth Corps Singapore for their print ad campaign. The look-and-feel of the images needed to be natural and authentic, raw and in black & white – real people with real stories. The ad is a call for young people from 16 to 35 years of age to volunteer for the Youth Corps. The main activities they have right now is building community gardens for the elderly, and connecting with psychiatric patients. The volunteers for the shoot – Sharon, Sean, and Hairil – were very easy to work with.… Read more
This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client – a mobile solutions company based in the US. Throughout the negotiation, they also asked me to send more of my photos for consideration, particularly with people of different ethnicities – but I explained that most of my images are of strangers so getting signed releases would be virtually impossible.… Read more
A few months ago, I was commissioned by BBH Asia Pacific to do research test shots on a campaign they were creating for a beer brand. The scenario was a group of friends hanging out in a bar after work, and the look they wanted was relaxed, casual, natural and in classic black & white. So for a day, they brought down a few of their colleagues at work for a couple of hours of drinks and nice conversation. I initially directed where and how they would sit, and let them be – and there I was like a fly on the wall, moving around discretely, looking for a good angle to capture good moments.… Read more
A few months ago, I photographed a lookbook for new fashion label Honoré Paris. They now have a new collection in line and approached me to shoot another lookbook for them… but this time they wanted to include video. I’ve never really done any video work before, but I always wanted to and thought this was an exciting opportunity to try it out. So yeah, I said to myself… I’ll just wing it and see what happens :)
A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book cover. But it was only later that I felt I might be biting more than I could chew when I realized the guy who wrote the book was Jim Rogers – Wall Street legend, worldwide adventurer, best-selling author.
I haven’t been able to work on personal projects or shoot in the streets lately because the past few months have been crazy busy for me. I’ve been fortunate enough to get a number of commissioned shoots – ranging from the usual portraiture to something I haven’t done before like sports photography and shooting in a spa.
One of my dream projects when I started my interest in portrait photography was to shoot different people in different parts of Singapore. It was one of those ideas that I had at the back of my mind that I wanted to eventually pursue as a personal project. Fortunately, I got to do exactly that on a commissioned shoot.
A few months ago, I got a message from Kelly, a project manager of a design agency in San Francisco – Tolleson Design. They were interested in buying a couple of photographs from my Portraits of Strangers set to use for a project they’re doing. Unfortunately, I didn’t have any release forms for any of the portraits, so using it for commercial purposes wasn’t possible. So instead, they commissioned me to create a new set of portraits with the same aesthetic.