I went back to my roots with candid street photography for this client work… International Community School (ICS) commissioned me to document their usual school activities to create an image library they can use for their marketing collaterals. For 4 days, we went from one class to another, shooting their everyday liveliness capturing that energy…
I received an email from the Creative Director of an advertising agency based in Boston. They were working on their client’s rebrand and launch of an ad campaign for a new breakthrough diagnostics for women. The objective was to take close-up portraits of women to get the message across different audiences and they referred to…
I love shooting portraits. It’s always a challenge to photograph a stranger and make that person look natural, relaxed, in the moment… and at the same time account for good light, apt background, and a conducive atmosphere. So when I was commissioned by Standard Chartered to shoot 50 people across Singapore, London, and New York,…
I was commissioned to shoot for Tokio Marine’s “First Touch” print ad campaign. The idea was to show that delicate moment that a family is alone together for the first time. The scenario: a couple lying in the hospital bed with their fragile new born. The challenge: everything needs to be authentic, unadorned, real. No…
Earlier this year, I was involved in the production of a coffee table book that aimed to show how 50 companies in Singapore implement innovative work-life programmes for their employees. This was produced by TAFEP (Tripartite Alliance for Fair & Progressive Employment Practices) as part of the SG50 celebrations, with the help of Brilliant Agency.…
I was commissioned by Havas Worldwide Singapore to shoot portraits of 3 volunteers from Youth Corps Singapore for their print ad campaign. The look-and-feel of the images needed to be natural and authentic, raw and in black & white – real people with real stories. The ad is a call for young people from 16…
This shoot was one of the biggest project I’ve worked on. It all started when a US-based advertising agency emailed me asking if they could acquire the license to use one of the images from my Portraits of Strangers project. They wanted to use it as part of an image refresh for their client –…
A few months ago, I was commissioned by BBH Asia Pacific to do research test shots on a campaign they were creating for a beer brand. The scenario was a group of friends hanging out in a bar after work, and the look they wanted was relaxed, casual, natural and in classic black & white.…
NUSS is Singapore’s premier alumni membership club for local and recognized foreign universities. They have 4 clubhouses, the latest of which is the one in Suntec City. Prior to launching, I was commissioned to take lifestyle photographs around the premises for publicity purposes.
A few months ago, I was contacted by Michael, Art Director of Random House Inc based in New York. He had an author in Singapore and needed a photograph for the cover of his upcoming book called “Street Smarts”. I was crazy excited about it, it was my first time to shoot for a book…
There is a significant population of elderlies in Singapore who live alone in one-bedroom flats, some of them have no next of kin. Project Silverline is an initiative by Singtel to improve the way of living for these folks using donated iPhones with specially created applications designed to help reduce isolation and open their world…
I was commissioned by Jan Brunaes, CEO of IFS Asia Pacific, to take corporate portraits for 3 guys in his office. I haven’t really done any corporate portraits before so I figured I’d try it out.
Last month, I was commissioned to do an editorial for Mia, a female weekly magazine in Spain. They were working on a feature about the best educational systems in the world, and Singapore seems to be at the top along with Quebec and Helsinki. They interviewed a Spanish family from each of these places to…
I was emailed by Margery a few weeks ago, saying “My husband and I need a Christmas photo, but are not the type to pose in matching sweaters in a studio. All we really need is one good shot of us in the midst of the chaos that is Orchard Road. We are after a…
One of my dream projects when I started my interest in portrait photography was to shoot different people in different parts of Singapore. It was one of those ideas that I had at the back of my mind that I wanted to eventually pursue as a personal project. Fortunately, I got to do exactly that…
A few months ago, I got a message from Kelly, a project manager of a design agency in San Francisco – Tolleson Design. They were interested in buying a couple of photographs from my Portraits of Strangers set to use for a project they’re doing. Unfortunately, I didn’t have any release forms for any of…
While I was working on my Portraits of Strangers project last year, I got an email with the subject: “Hey there… a mail from Ad-Land in Singapore.” Much to my surprise, the email was from Steve Elrick, Regional Executive Creative Director of BBH Asia Pacific. He came across my portraits series from a link in…